Our Blog
Welcome to our blog
Know Your Audience
0 COM
Know Your Audience Years ago, when we were a very young company, we
no comments

Years ago, when we were a very young company, we were hired by an apartment management company to produce their annual company meeting. They wanted us to write and perform a series of humorous sketches about their company experiences.

 

We met with their leadership team and compiled information that would be included in the sketches. Each member of the team had great stories to tell and our writer created a wonderful script that highlighted these stories. The script was approved. The sketches were rehearsed and the show was performed. The results? Not so good. The audience was unresponsive, not interested and anxious to move on.

 

What happened? Well, we failed to ask our client the most important question: who is the audience? Turns out the audience was made up of apartment managers from around the country and our show was targeted to the leadership team that resided in Denver.

 

Lesson learned! Whatever the event…know your audience. This may sound simplistic, but often in the complex world of planning meetings, the obvious is sometimes overlooked or forgotten

 

“Obvious” information to know about your audience

  • Audience size
  • Age range
  • Ratio of men to women
  • Professional roles, titles, responsibilities

 

Best practice: Gather select people from all departments represented to meet and discuss the goals and priorities of the meeting or event. Know how each group fits into the company’s plan and what their expectations are for the coming event. Gather as much pertinent information about the business and its people as possible.

The more you know about your audience and what it wants, the more successful your meeting will be.

 

For information on how Rave Reviews might help you, please call 303-695-9002.

 

Rave Reviews is comprised of a team of communication experts. We have been creating effective events, meetings, and team building activities since 1990. We are committed to developing programs that engage and empower people to understand how to become more productive in their interactions with each other. We listen to exactly what you need and deliver precisely what you want. Our specialty is seamlessly connecting business needs with dynamic solutions. We are the creators of Mama Pascucci’s Ravioli and Tap Dance Lesson®.Rave Reviews is comprised of a team of communication experts. We have been creating effective events, meetings, and team building activities since 1990. We are committed to developing programs that engage and empower people to understand how to become more productive in their interactions with each other. We listen to exactly what you need and deliver precisely what you want. Our specialty is seamlessly connecting business needs with dynamic solutions. We are the creators of Mama Pascucci’s Ravioli and Tap Dance Lesson®.

 

NO COMMENTS
GET IN TOUCH