US Bank needed to internally market their new Visa credit card. They wanted their sales people to find the marketing training relevant, fun, and to the point. They were not interested in having just another sales presentation.
A parody song, Visa Lightning, was performed and written by Rave Reviews. The characters literally sang the praises of the new card. This type of presentation can be pre-recorded on video or performed live.
Sales people were informed and engaged. They left the meeting remembering the important details because of the unique, innovative delivery of the message.